The SaaS Tax Benchmark

Calculating the True Cost ofPagerDuty vs Custom.

Calculate the true 5-year cost of PagerDuty vs custom incident management. Teams pay $12K–$60K/year in per-user alerting fees.

Why Companies Outgrow PagerDuty

Per-user pricing charges every on-call engineer and manager

AIOps and event intelligence features require expensive Business or Digital Operations tiers

Stakeholder notifications and status pages are separate add-on products

Integration limits on lower tiers restrict monitoring tool connections

Feature Matrix: Custom vs PagerDuty

Per-User Cost

Standard Set$21–$49/user/month
Slickrock BuildZero after build

On-Call Scheduling

Standard SetBuilt-in rotation management
Slickrock BuildCustom schedules with any logic

Alert Routing

Standard SetRules-based escalation
Slickrock BuildAI-powered smart routing

Integrations

Standard Set700+ built-in integrations
Slickrock BuildCustom webhook and API integrations

Incident Analytics

Standard SetBusiness tier required
Slickrock BuildBuilt-in from day one

Frequently Asked Questions

How much does PagerDuty cost per year?

PagerDuty Professional costs $21/user/month, Business costs $41/user/month, and Digital Operations costs $49/user/month. For 30 on-call engineers: $7,560–$17,640/year. Enterprise with AIOps can reach $60,000+/year.

Can I replace PagerDuty with custom alerting?

Yes. A custom incident management system using Grafana OnCall (open source) with custom escalation logic costs $18,000 to build with $1,500/year maintenance. Over 5 years: $24,000 vs $37,800–$300,000 for PagerDuty.

What open source alternatives exist?

Grafana OnCall, Uptime Kuma, and custom alerting with Prometheus AlertManager provide on-call scheduling, escalation policies, and multi-channel notifications. Custom implementations add AI-powered alert correlation that PagerDuty charges premium pricing for.

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