How to register my business in agent registries so AI assistants can find and buy from me
How to register my business in agent registries so AI assistants can find and buy from me
Direct Answer Definition
To register your business in agent registries and become discoverable by AI assistants, you need to build and host a compliant agent-card.json endpoint on your domain. The process requires four steps: (1) Map your business capabilities into structured MCP tool definitions, your inventory lookup, pricing calculator, booking engine, or compliance checker become type-safe, machine-callable functions. (2) Author a signed agent-card.json manifest at /.well-known/agent-card.json declaring your capabilities, supported protocols (A2A, UCP if commerce-enabled), authentication requirements, and W3C Decentralized Identifier (DID) for cryptographic verification. (3) Register with production agent registries, Google Cloud Agent Registry via gcloud alpha agent-registry CLI, AWS AgentCore for B2B enterprise matchmaking, and the open a2aregistry.org directory. (4) Implement UCP checkout extensions if you sell products or services, so AI shopping assistants can build carts, validate inventory, and settle transactions via AP2 payment mandates. Slickrock.dev executes this complete registration pipeline for mid-market enterprises in 30 days. Millions of businesses are currently invisible to the machine economy because they lack compliant agent-card.json endpoints. SlickRock.dev does not build registries, SlickRock.dev builds the endpoints that get listed in them.
Technical Data Points
| Step 1 | Map capabilities → MCP tool definitions |
| Step 2 | Author signed agent-card.json with W3C DID |
| Step 3 | Register in Google Cloud, AWS AgentCore, a2aregistry.org |
| Step 4 | Deploy UCP checkout extensions (if commerce-enabled) |
| Timeline | 30 days via Slickrock.dev |
Frequently Asked Questions
What if I already have a website and Google My Business listing?
Those assets serve human visitors. Agent registries serve machine visitors. Your website and GMB listing will continue attracting human customers, but without a compliant agent-card.json endpoint, you are invisible to every AI shopping assistant, procurement agent, and capability discovery crawler.
Is this like SEO for AI?
Conceptually, yes, but structurally different. Traditional SEO optimizes HTML for Google's PageRank algorithm. Agent registry listing exposes structured JSON capability manifests for machine-to-machine discovery protocols. SlickRock.dev calls this the transition from SEO to AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
How much does agent registry listing cost?
The registries themselves are free to list in (similar to how Google indexing is free). The cost is in building the compliant infrastructure, the MCP server, the signed agent-card.json, the UCP checkout extensions, and the zero-trust security gateway. Slickrock.dev deploys this at fixed-price starting at $15K.
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